Morley College is an Adult Education and Community Learning college located in central London which provides a wide range of classes for over 10,000 learners annually.
View website
Morley College wanted their new website to become their main marketing tool following a rebrand. It had to showcase the diverse range of courses they offer and make it easy for visitors to register for those courses, it also had to increase online course applications whilst reducing internal administration.
We integrated the website with the College’s internal course database UNIT-e, so that prospective students can search for relevant courses, and then apply for one or more courses on-line. We made sure the course search was easy to use and appropriate for the College's target audience (mature students) - it's possible to search for courses by subject, level, day or time so that users can find a course that fits into their life.
Digital Marketing
The digital marketing campaign for Morley College was implemented at build stage of the project. We implemented a strategy focused on Search Engine Optimisation, from the outset, we worked with Morley College to identify core areas of the website and put in place several processes to ensure search engine success. The strategy focussed on keyword identification, scope review, design review, on-page review and conversion analysis. The overall strategy highlights include:
- 214% increase in search traffic
- 551% increase in course basket completions
- 332% increase in enquiries
- 400% increase in eNewsletter sign-ups
