An award winning company which designs clever and thoughtful gifts which make organising daily life more enjoyable.
K Two design and manufacture thought provoking gifts ranging from travel journals, to recipe files and baby photo albums. Primarily sold business to business through retailers such as John Lewis, K Two wanted to increase their direct to consumer side of their business by improving their current web presence. tictoc were appointed to re-develop their website and implement a search engine optimisation and digital marketing strategy'
The digital marketing campaign for Ktwo Products, was focused on promoting brand awareness and product performance. Our core strategy focused on Search Engine, Conversion and Social Media performance, putting in place several processes which improved success rate, this included, keyword analysis, on-page optimisation and conversion testing.
As part of specific campaigns throughout the year we also created and implemented Paid Search and Facebook advertising campaigns. The overall strategy has proved to be successful with the following results recorded:
- Revenue increased 129% year on year
- Search engine traffic increased 106%
- ROI on marketing spend of 753%
An integrated email newsletter system enables K Two to distribute conversion led email campaigns which are extremely effective in increasing sales revenue.