Forth Valley College is the fifth largest College in Scotland, delivering more than 750 courses from 4 campuses and more than 40 outreach centres across the region.
A feature rich college website with functionality including an online course application process where you can apply for multiple courses (obviously specifying your first choice!), the process is part saveable so the user can return and complete is at a later date. The site integrates with the college’s course database, Moodle and their Library. It also has more standard features such as an events calendar with event booking and online applications for job vacancies, but some great touches like the Student Profiles, which give you a glimpse of the variety of students who attend the college.
The Forth Valley College mobile app was created to enable students to quickly and easily access college information and receive updates anytime, anyplace. Features include quick access to the college website and Moodle system (the college’s Virtual Learning Environment), and users can receive the latest news and events, find a direct link to the college’s Facebook page and view useful college contact details. The college aims to promote engagement with learners and make information more accessible. The App has been developed for all common mobile platforms including iPhones, Android phones and the iPad.
We’re delighted with our new app. The wide range of new technology and digital communication channels available mean there’s increasing demand from our learners for information which is instant and easily accessed.
tictoc designed and developed tailored mobile friendly templates which enable users to experience the website on their mobile device with a similar experience to that of an app. The content is generated from the existing content management system meaning that website alterations are automatically relayed to the mobile templates. The templates were created for all popular mobile platforms including Android, iPhone and BlackBerry.
The Forth Valley College Digital Strategy focused on the business microsite. The purpose of the strategy was to improve overall visibility and awareness of the microsite, and drive course revenue.
The detailed strategy focussed on search engine optimisation, Using specific processes we carried out keyword and technical analysis on the platform identifying key issues that were impacting performance, once we rectified these we then put in place conversion testing to improve course revenue. The website underwent several improvements and changes to enable us to reach client goals and objectives. The highlights of the strategy and ongoing search support include:
- Organic traffic increased 112%
- Organic revenue increased 430%
- Organic conversions increased from 0.24% to 3.67%