Glasgow Film, a new umbrella organisation incorporating the
Glasgow Film Theatre, Glasgow Film Festival and Cinema City, required a single website to promote all three organisations.

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View Website

The new Glasgow Film website integrates with their box office system (Blackbaud/Patron's Edge) and automatically pulling and displaying film listings. It also integrates with their third-party web services: it has an integrated Twitter feed and a blog (which is imported from Blogger). The installed website Management System enables Glasgow Film to edit the information pulled from their booking system before it goes live on the website, a major issue with their previous site.

The website homepage changes depending on the time of the year to alter the content focus on the months before and during the Glasgow Film Festival.

Client testimonial

We're delighted with both our new website and how easy and rewarding it has been working with tictoc. Our audiences have been very positive about the new site and we love the way it looks and works. We've also had lots of positive feedback from partners and supporters.

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Mobile Website

As such a large percentage of the site visitors are using mobile devices we created bespoke mobile friendly templates for all common platforms. These templates were specifically created to makes the most of the mobile interface.

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Digital Marketing

The digital marketing campaign for Glasgow Film, was focused on promoting brand awareness but also promoting events such as the Glasgow Film Festival, which is the 3rd biggest of its kind in the UK. We used various methods in promoting awareness and driving traffic to the website, this included implementation of a search engine optimisation strategy which was implemented from the build stage of the project. The SEO strategy focused on website structure, conversions, keywords, content and external optimisation. As part of the GFF strategy we also implemented pay-per-click campaigns, UK wide display campaigns, Facebook advertising and a strategic social media strategy to integrate all platforms.

Results

  • Traffic increased 130% (target 30%)
  • Ticket sales increased 215% (target 60%)
  • Increased social engagement by 340%
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