Google Ranking Algorithm Update

Google has announced a fundamental change to its Ranking Algorithm, from now on, search results will display single brand dominance across its search results.   

Previously Google search results would only allow two results from the same domain name on the search results page, however last week they made the announcement that they have updated the ranking algorithm to make it easier for users to find a large number of results from a single site.     

The impact to the search results is significant, as users will no longer have the diversity of multiple domain results, i.e the image below indicates the keywords “espn football” and how the ESPN domain dominates every listing until the last two;

This is an interesting development considering only a short time ago Google representatives where talking about the need for search diversity,  this update goes against diversity and allows the larger and more powerful brands to dominate the search results.  

The new update will certainly go a long way in solving brand management issues as brands have the opportunity to dominate the search results on products, services or information, but what will be the overall impact on search engine optimisation remains a burning question.