The leading mental health charity for England and Wales, Mind is a force for change on both a local and national level. The charity helps people with all kinds of mental distress, and campaigns for better government policy. tictoc was delighted to help them improve their online communications to achieve these objectives more effectively.
Requirements
Mind wanted to make it as simple as possible for users to access information and advice on mental health issues while increasing interactivity through blogs and commenting. In addition to work on the main website, we were also asked to design and build a staff intranet, Local Mind Associations (LMA) extranet, and an information management tool to support Mind’s telephone helpline.
Solution
Utilising tictoc’s skills in User Experience Design, we helped Mind to restructure their site and better prioritise their content. The site now provides comprehensive information about more than 150 mental health conditions and topics. Our SEO strategy development will make these resources easier to find via search engines.
Mind's online shop sells a range of information booklets and publications that support the charity’s work. The new blog section features blogs from the Chief Executive, other members of staff and guest bloggers.
Mind’s updated extranet for Local Mind Associations helps Mind’s grassroots supporters to connect with each other through an online forum, and share resources. In addition, the new intranet allows many time-consuming admin processes to be taken online.
The site will continue to evolve as other functionality is incorporated, such as event management to allow people to book events online.