Scotch Whisky Experience
View site: www.scotchwhiskyshop.co.uk
Situated at the top of the Royal Mile, next to the Castle in the historic city of Edinburgh, sits The Scotch Whisky Experience. tictoc were approached to develop an eCommerce website to support the Experience and extend the reach of their potential market.
I’m delighted with the final results, the site not only looks great, it’s easy for our customers to navigate and find exactly the product they are looking for with the minimum of fuss. As for those of us behind the scenes processing sales, adding new products, news stories, and pictures is simple. A huge thanks to all those at tictoc who made our first foray into the world of online retailing a pain free experience
Ross Morris – The Scotch Whisky Experience
The website is an extensive online store with the ability to
search for your chosen tipple by region, age, volume or distillery.
Working closely with the client, extensive work was carried out in the
early stages to clearly define the project scope and site architecture
to clearly understand the mindset of their target market and ensure the
site was clear and easy to use.
From the homepage of the site, your selection can be filtered through a
series of simple drop down lists, customers can purchase with just one
click (a hugely important aspect of any eCommerce website) or you can
navigate directly to your choice of Malts, Blends or Gift Packs.
Through product tagging, the site is incredibly simple to navigate
through and the client has the ability to cross sell products or
suggest alternatives.
For those who don't quite know there Single Malts from their Blends from their Cask Strengths, there's a "Types of Whisky" resource page or for the more adventurous (although this may cause offence to the whisky hardcore!) there's a page for whisky cocktail ideas which will be regularly updated by the Experience Team.
My own personal favourite is the good old Whisky Mac:
WHISKY MAC
Glass: Old Fashioned
Garnish: Lime Twist
Ingredients: 2 Shots Scotch Whisky, 2 Shots of Crabbie's Green Ginger Wine
Method:
- Fill glass with cubed ice
- Prepare Lime Twist
- Fill cocktail shaker with ice (glass section)
- Pour in Scotch Whisky & Crabbie's - stir gently
- Double strain into glass
- Squeeze lime oil from twist over drink & rub round rim of glass
- Place twist in drink