Cardonald College
View site: www.cardonald.ac.uk
The website for Cardonald College has now been launched and is a real leap for the college in terms of really embracing the web and maximising the technologies available online.
A key focus for the College is to improve awareness and increase communication with the local Business Community. The site features a dedicated business section including information on short courses, consultancy and conference facilities and generally developing relationships through clearly presented information.
International students are also an essential aspect of the College rollcall therefore this also features as does Alumni information, more commonly associated with School websites yet offering a fantastic continual communication stream and a showcase for students who've succeeded following their time at Cardonald.
Requirements
Research and audit of requirements and implementation of findings to develop a new brochure, information and functional website
Undertakings
• Review of requirements
• Focus groups with key staff and students
• Target market usage research through analytics and questionnaires
• Heuristic usability site testing
Output
• Project scope document for implementation
• Website design
• Content management and bespoke systems development
• Extensive online application system
Key conclusions from research
• A majority of potential students were unaware of the difference in study methods or qualifications thus clear signposting and succinct information was required to educate the user to enable them to select a course
• A simplified search with only two options (Subject/How to study) was selected by students, an advanced search is included if required
• Students were highly interested in case studies on previous students
We are absolutely delighted with the new Cardonald College website. This new site exactly meets the requirements of a modern, vibrant college both in its design and navigation is both accessible and very impressive!
We were delighted to work with tictoc on this project and feel that we now communicate with our various partners and audiences in a positive and interactive way!
tictoc were very supportive and patient when working with a client who were not, themselves, web designers and developers. They also took time to understand our brief and the unique nature of a College which competes in an often crowded marketplace!
Cardonald College, Marketing & Commercial Development Manager