A new handbag website launched on the Internet recently. Nothing unusual about a new e-commerce website launching you might think, but the people at Handbag Planet had a great idea to publicise the new site.
Every hour for the first 24 hours they were giving away a free handbag and they made it easy to enter the competition.
There were several ways to enter, you could visit their website and sign up, refer a friend and you got another chance to win. Or you could enter using a Social Media website.
If you added Handbag Planet as a friend on MySpace or Facebook or write about them on Twitter you got 10 chances to win a prize. And if you had a blog you could write about them to receive 25 chances to win the handbag of your dreams!
Now while I may not be into my handbags, honestly I'm not, I do like their use of the social side of the Internet. For very little work on their part they managed to get people to mention the new website across the Internet thus building up links to it.
This shows the power of Social Media website as part of website marketing and how to get your customers to work for you.
How would you use Social Media websites to market your website?