"We are delighted with our new site, we were determined not only to find a company capable of emphasising our aims in a positive fashion but one which also demonstrated great enthusiasm to provide Scotland's animal welfare charity with a site that our supporters and new visitors would find easy and informative to use. "
Requirements
The Scottish SPCA needed to re-develop their website to improve the visual appearance and increase its effectiveness as a marketing, information and fundraising tool. The new visual design style was to be colourful, friendly and inviting, to engage users and increase time spent on the site.
Solution
Through research in the charity sector and stakeholder interviews tictoc prioritised the content and defined the goals for the site - to increase traffic, increase donations, encourage users to get involved, increase animal re-homing success and to allow users to locate required information quickly and efficiently.