New research reported in today's Revolution shows that the majority of brand advertisers do not have an effective Search Engine Optimisation (SEO) strategy, negatively impacting on their natural search listings. Essentially, their sites are not search engine friendly, meaning that they rank lower on search engine listings.
Search engine optimisation covers a range of things - from some technical stuff about how your site is built (e.g. sites built entirely in Flash severely restrict Google's ability to 'read' them), how the URLs of pages are set up, to the content and copy on your site, and how your headings show. All tictoc's sites are built with SEO in mind - we covered a bit about SEO in our most recent seminar, and we'll probably cover it again in future events.