Merchant City Goes Live

We recently launched the website for Merchant City Music, the Glasgow based music retailer. Merchant City traditionally sold guitar strings but now offer an ever increasing range of guitars, basses, amplifiers, recording gear, effects, packages, drums and much more therefore the web was becoming an essential method of growing the business potentially worldwide.

MCM approached tictoc directly with the task of completely redeveloping their website as the existing site had a number of flaws. The new site features our bespoke e-commerce facility and integrates seamlessly with their offline systems. Merchant City have the ability to control their stock and orders and offer their customers a far slicker service. An enormous amount of development was put into the backend of the site including features such as:

  • Over 1000 products
  • The ability to shop by category or brand and filter by department/brand/price range
  • Dynamic switching of product style variations
  • Secure customer account area where they can update their details and track orders
  • Support for discounts and promotional vouchers
  • Integration with their back-end shop systems (in development)
  • Integration with our E-newsletter system (soon to be automated)
  • Accessible, standards compliant and slick in design!

Within hours of launch, the orders started flowing!

www.guitar.co.uk

Drew Sinclair, Merchant City Music, comments :

I am very happy with the final outcome of the site. It not only looks fantastic, it is also highly functional. The back end of the site allows us to edit and add products with ease, essential if you're adding over a thousand! tictoc have built us a site molded to our requirements and provided us with the necessary tools for growth on the web. We have already noticed an impact after just a few days!