We were appointed by Maggie’s to create a standalone microsite with the aim of increasing their recruitment target for the 2012 event in order to help them successfully meet their fundraising target.
Maggie’s wanted the site to have its own home allowing it to be a vibrant, dynamic, participant focused tool for the charity to maximise the events exposure. We combined clear calls to action and incredibly simple user journeys with ample use of images to promote the event. Big and bold, persistent “event countdowns” and “sign up” links were incorporated into the design of the site to ultimately drive people to act and an interactive map was developed showing the route with clickable checkpoints and water stops.
Working with Maggie’s on both this and the Xmas Card project has been fantastic. The Christmas card challenge is always one that every business dreads so we’re delighted to have created something which is so effective for both Maggie’s and their partners. The Monster site also posed many challenges in what is an incredibly competitive market where fundraising events are varied so hopefully we’ve given Maggie’s a site which helps them reach their goals for the event, and then some!
Melanie Russell, Director, tictoc.
Maggie’s is delighted to now have a dedicated website for Monster Bike & Hike. Taking part in this event requires lots of preparation and planning and we need to help our supporters through this process as much as possible. By providing an extensive and detailed one-stop shop for the event, participants will feel much more informed and able to take on the Monster, raising the much needed funds for Maggie’s Cancer Caring Centres. The feedback we’ve had so far from participants has been very positive so we’re really pleased with our partnership with tictoc.
Events Manager, Maggie's