80/100 for The Royal Parks Foundation
Industry press NMA recently featured our Royal Parks Foundation website in their Site Inspection and we're delighted with the outcome!
Here's the full review (you can view it online if you're a subscriber!)
Owner: Royal Parks Foundation
Agency: tictoc
Content : 19/25
Usability : 20/25
Branding : 22/25
Monetisation : 19/25
TOTAL : 80/100
This site has been launched by the Royal Parks Foundation to promote the parks it looks after and raise money to help it do so. While it is funded by a Government grant, the recent spate of public spending cuts has seen 25% of this income vanish, so it’s turning to those who use its parks to help make up the shortfall.
In the top left-hand corner of the home page, next to the foundation’s logo, there is a link to a donation page, making the purpose of the site immediately clear. However, it doesn’t expect money for nothing and there is a great deal of content on offer to prompt users to reach for their wallets.
The rest of the home page is dominated with promotional images for the different types of activities patrons of the parks can participate in, such as half marathons, the seasonal Winter Wonderland and the adoption of trees and wildlife.
There is video content, as well as a blog and Twitter feed streamed on the home page – although this failed to load when I visited the site – giving the site a lively feel. There are links to the foundation’s presence on social media, but the inclusion of a forum or message board would definitely help build a community around the site, and therefore the parks.
The site has an online store selling books as well as tote bags and deckchairs designed specially for the foundation by the likes of Alexander McQueen, Joanna Lumley and local school children.
This is a great site to inspire people to make more of the parks maintained by the Royal Parks Foundation, and also give a little (or a lot, if buying the deckchairs) to ensure they remain to be enjoyable for all.
- Published
- Wednesday 4 January 2012
