Search Engine Optimisation (SEO)
Have you ever typed a query into a search engine and wondered why your competitors' websites appear and yours doesn’t? It’s voodoo. Well, not really.
The answer is simple: those results are based on search engine optimisation (SEO). SEO is the process of getting your website visible in search engines, which in turn will drive driving traffic and conversions to your website.
With our help, you can optimise your website to improve your overall search engine performance. How do we do this? As we have already ascertained, it’s not voodoo. Simply through our vast experience and knowledge of search engines: we know what works, and know what processes to put in place to get your website ranking.
Search engines are the number one channel for generating visits to and enquiries and sales from your website, so its importance cannot be underestimated. Whatever your goals for your website are, our SEO service will help you to achieve them.
So you’ve heard people talk about PPC, Pay-per-click or Paid advertising, but what is it?
Essentially these are one and the same. Typically known as PPC, it is the process of buying your way into the search engine results pages. You will often see PPC adverts at the top and right hand side of search engine results pages (you know, the ones marked as 'sponsored links'). Ever wondered how they got there?
PPC can be useful to support other digital marketing activity and should be used in this way, not as the main thrust of your online marketing - which can turn into a very expensive way to get traffic. Our experience can guide you in managing a PPC campaign and ensure you get an effective return on investment.
If you build it, they will come, right? Wrong!
The number of links that point back to your website is an important factor that search engines take into account. Plus, if there are lots of other websites that reference yours, and visitors to those website follow the link to yours, your website will get more traffic. External optimisation is about attracting traffic to your website from other websites, thus creating a portfolio of links to your site.
This is an added benefit of good social media activity - as well as engaging with your audiences, it should also be creating links back to your site. The good news is, it's a virtuous circle: the higher number of visitors your website gets, the higher search engines will rank you.
External links pointing back to your website will improve your overall search engine ranking performance. But linking activity can often be time consuming and financially draining Which is where we step in. Our linking service is designed to minimise your internal resource but maximise the linking potential of your website.