Great piece of eMarketing

It's Alan's birthday this month (all together now, Happy Birthday to you...) and on the first of the month (yes, that's today, this blog really is hot off the press) he got an email from Waterstone's (he's a loyalty card customer with them) saying that as it was his birthday this month they'd treat him to £5 off his next purchase (when he spends £25 or more) before 14th December.

This is a great piece of eMarketing, we love it. OK, so they had to collect his date of birth as part of the loyalty card application process, but then they've used it in a brilliant way - he feels they've remembered his birthday and he's being given a present, they get a £20 purchase (within quite a tight timeframe) that he probably wouldn't otherwise have made... everyone's a winner! And everyone feels good.

Tip for all of our clients, particularly in eCommerce - if you collect data about your customers, make sure you use it to market to them, and do it imaginitively!

By Kate Wooding
Published: 1 December 2008
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Online shoppers seek more information

A recent poll by Harris Interactive that surveyed 2,873 US adults found that 44% of consumers had abandoned their shopping cart because they couldn’t find the answers to questions about the purchase or the product they wanted. It also went on to state that 68% of consumers said they were compelled to browse a website after receiving an email from a retailer. Download the Harris Interactive Online Poll report (pdf).

By Super Administrator
Published: 1 June 2007
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