Heralding in a new era
tictoc is the subject of today's SME Focus in The Herald (that's p23 for those of you with the paper version), as our very own Mel Russell sat down with the boys from the press to answer their questions and give them an insight into the joys and growing pains of running a digital agency.
Their questions were tough and cut straight to the heart of the matter, and we think she did a great job of answering them. Plus, her dad said he thought she was very refreshing and didn't give the stock answers you see most weeks. So there.
If you want to know more about Mel's days as a florist, or exactly what she thought when she opened the front door to a wall of floodwater, you only have to ask: now's your chance!
- Published: 3 August 2009
The article in the Herald gave some really interesting insights into TicToc and your ethos for the company. I just wondered from a commercial prespective how you make decisions about the clients you want to work with and the one's you politely say 'no thanks' to?
Nice site by the way!
John.
Rarely do we say "no thanks". If we do, it's a case of establishing that the fit isn't quite right for whatever reason. We therefore believe it's not in the clients best interest (and potentially tictocs) to work together.
The tictoc business model has evolved somewhat from our initial beginnings therefore we are still invited to tender for work which no longer fits that model. It's a simple case of politely clarifying our expertise and that our skillset is no longer appropriate to that particular project.
Finally, sometimes there are good commercial reasons for doing a project which on first glance you may have declined, If it adds to your expertise, and you feel you can really bring value to the client, it's worth the effort.
A bit of openness goes a long way and always said with a smile!!