Brandtweet

Not only is tictoc all aTwitter, but we think it's worth our clients (and every other organisation) thinking about using Twitter too. It won't be right for everyone, and it's not everyone's cup of tea, but plenty of organisations are already Tweeting. And they're not Tweeting for the sake of it - they're using it to spread the word, build relationships, communicate directly with their audience, achieve their objectives, and make money!

For example:

  • Dog's Trust tweets regularly and has already rehomed a dog using Twitter
  • Dell is using twtqpons to give its Twitter followers exclusive discounts - they've already made $1m on products sold via Twitter
  • Wiggle bike shop use it to tell their followers about new services, and newsflashes - they've just been voted Mail Order Company of the Year by 220 Triathlon magazine and I bet they got their Twitter followers to vote!
  • Stephen Fry is telling people about the t-shirts they can buy from his site - and after he tweeted about it he got so many visitors to the site that it crashed!
  • Companies in the States like Comcast, Zappo's, and Dell have been quick to see the potential of Twitter as a way to directly engage with dissatisfied customers and sort out their problems.

So, before you dismiss it as a fad, think about how you could use Twitter to offer something to your customers and potential customers.