Great piece of eMarketing
It's Alan's birthday this month (all together now, Happy Birthday to you...) and on the first of the month (yes, that's today, this blog really is hot off the press) he got an email from Waterstone's (he's a loyalty card customer with them) saying that as it was his birthday this month they'd treat him to £5 off his next purchase (when he spends £25 or more) before 14th December.
This is a great piece of eMarketing, we love it. OK, so they had to collect his date of birth as part of the loyalty card application process, but then they've used it in a brilliant way - he feels they've remembered his birthday and he's being given a present, they get a £20 purchase (within quite a tight timeframe) that he probably wouldn't otherwise have made... everyone's a winner! And everyone feels good.
Tip for all of our clients, particularly in eCommerce - if you collect data about your customers, make sure you use it to market to them, and do it imaginitively!
- Published: 1 December 2008
Thanks for the song Kate.
It definitely is a great piece of marketing as I wasn't planning on buying books until after Christmas, but now I will.
And in case anyone is wonder... 21 again!