Women love the web
31 Jul 2007
The internet is becoming increasingly indispensable for women, with over two thirds (66.1%) saying their lives would be disrupted if they had to go without the web for a week.
A study of 1,800 women aged 25 and over found four out of five females go online between 7am and midnight.A majority of those aged over 65 go online before 7am. A third of women say they use the net during normal hours for primarily personal use, but that climbs to 52% between 4pm and 7pm, when one in 10 women go online for family-related content, and to 70.8% between 7pm and midnight.
In a finding that will pique the interests of marketers who have long targeted the spending power of women, who are seen as controlling the purse strings in many family homes, 54.5% of females said the internet is their primary resources on products they are considering purchasing, beating family and friends (10.9 percent), newspapers and magazines (9.9 %), TV (5.8%), brochures (5.1%) and radio (1.3%).
And some 51.4 % of women of all age groups used the web to do shopping in the last year, mostly for travel (37.5 percent), adult clothing (32.4 percent), health and beauty products (27%), children's clothing (18.8%), financial products (15 %) and groceries (14.9 %).
Some 43.6% of women said their daily routine would be "significantly" impacted upon if the internet were removed from their lives.
Source : Burst Media
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