• Tales of the City Library

    A couple of weeks ago I was at a conference about Social Media in Scotland, and there was a great case study presented by Liz McGettigan of City of Edinburgh Council. Liz runs the Council's Library department, and has embraced using social media such as Twitter and Facebook to keep libraries at the heart of their communities. Their Twitter account, @TalesOfOneCity keeps followers up to date with events happening in libraries all over the city, and their Facebook page does too.

    It's so refreshing to see a public sector organisation embracing these new technologies. It's also great to see institutions that could be seen as 'old media' showing just how much they can use 'new media' to keep relevant. It was interesting to know that they were partly driven by the fact that they knew their website wasn't interactive enough, but that it would take a long time to get that right by going through the official channels. So they adapted channels that others are already using to give themselves the platform they needed. Obviously, it's best when your website and your social networking activity all give out a coherent message and integrate well, but I can understand why they took that route - they needed to make their social networking activity a success first, in order to make the argument for a redevelopment of the site!

    I would love it if Glasgow City Council followed their lead! Know of any other Councils using social networking well?

    By Kate Wooding
    Published: 22 July 2010
    0 Comments

  • A guide to selling online

    Econsultancy has recently published a report titled 'Selling Online: A how-to guide for small businesses'. The report covers the whole process of selling online, from market research, assessing the options for selling online, selecting an eCommerce platform, to digital marketing and social media. We thought you might be interested in some of the items included in the report, so we've pulled out a couple of highlights here:

    Ongoing skills: Any company with an eCommerce presence is going to need to maintain their website once the build is complete. Ensure that you have members of staff who have the following skills to get the best out of your site: copywriting, online marketing (even if you're employing an agency to help you, you need to understand this field in order to assess the quality of what they're doing for you), web analytics, photography/photo-editing, customer service, and fulfillment and inventory management.

    Online marketplaces: The report considers the advantages and disadvantages of selling via an online marketplace (such as Amazon or eBay) in addition to selling through your own website. One massive advantage is the traffic and audience that marketplaces can provide. Interestingly, the report suggests that serious online sellers should always have their own site in addition to any shopfront they have on an online marketplace, to reduce the risk of being dependent on the marketplace.

    Shopping comparison engines: The report looks at the importance of shopping comparision engines for some types of product, and compares the various ways you can get your products listed on them. Again, these are a great way to bring your products to the attention of your audience, but the downside is that they're obviously highly price-sensitive.

    Usability and conversion: The report looks at the common areas that cause problems in a site's usability, and how you can increase your conversion rate by ironing out these problems. It gives some suggestions for ways in which you can improve the usability of your site using Google Analytics, a usability audit, or usability testing.

    Email marketing: Obviously, email marketing is a must for online shops, and the report looks at the different models for email marketing, and how to improve the effectiveness of any email campaign.

    With so many of our clients selling online we thought you might find this report a useful resource. And if you've got your own pearls of wisdom about selling online, share your expertise by leaving a comment!

    Econsultancy is a great source of information. We're members, and we find it invaluable. Their blog is a great place to keep up with news. We hope you find it useful!

    By Sarah Dixon
    Published: 26 May 2010
    0 Comments

  • 80s-tastic

    So, a couple of weeks ago I was speaking at a Marketing Industry Network event in Leeds about Using Social Networks for Business... and one of the other speakers on the panel was Colin Gilchrist from Digital Face.

    After we'd both presented, and answered questions, and spoken to all the lovely people who came along, we ended up in the bar with our fellow speaker Adam Gordon (as you do...) and at some point in the evening somebody asked me where I come from (it's the accent). So I got to talking about the good old days of growing up in Camden Town, and how the Market isn't like it used to be (sigh). Turns out that Colin used to have a stall in Camden Market, selling dresses he'd made from a job lot of men's tweed jackets...

    And wouldn't you know it, here is a photo of me, circa 1988 (aged 15), in aforementioned jacket-dress, made by Colin's fair hand! I was at my cousin Karen's wedding, and just in case you were wondering it was kind of obligatory to have bad hair in the 80s.

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    And here's a wonderful photo of Colin himself from that era, much as he might have looked when he sold me that dress.

    col in  84

     

     

     

     

     

     

     

     

     

     

     

     

    What a coincidence! Anyone want to divert attention from my 80s hair by sharing some reminiscences of their own?!

    By Kate Wooding
    Published: 21 May 2010
    4 Comments

  • I like clocks

    I am not Muzzy but I like clocks too... Finally, the laser beam gets out of DVD players to hit... clocks!

    Famous for Optimus Keyboard Art. Lebedev Studio releases Reflectius and Segmentus – two brand new clock concepts for home/studio use.

    Laser ClockThe Reflectius' display doesn't use standard 8 segment LCD layout in favour of the 45 degrees styled digits* achieved using laser beams and rotating micro mirrors.

    The second one – Segmentus uses rotating segments instead.

    Segment Clock

    *I've first ever spotted it on a russian post card postcode box and then developed alphanumeric font with matrix based on the concept of 45º segments.

    By Tomek
    Published: 10 May 2010
    1 Comment

  • Flash Bokeh

    Even the best ideas end up in the trash sometimes and there is nothing wrong with it – just shake the dust off and share. This time it's the colourful realtime bokeh effect programmed in Flash, inspired by this tutorial.

    Flash AS3 Bokeh


    Click the image above to preview and/or grab the source (AS3, Flash CS4).

    It may slow down your computer/browser a bit, due to expensive opacity and blending processing. The next challenge is to code something similar using HTML5's canvas and compare the speed – is anyone up for it?

    By Tomek
    Published: 29 April 2010
    2 Comments

  • Gearing up for Glasgow's Twestival

    orange logo biggerPreparations are underway and we're in the final frantic week of getting everything ready for this year's Twestival.

    'What's a Twestival?' I hear you ask? Well, like most other words that start with a tw these days, it's a festival which is organised and promoted through Twitter. Twestivals are happening all over the world on March 25th, and will be raising money for Concern Worldwide.They provide education for kids all over the world.

    This year a small band of Glasgow volunteers has been working hard to find a venue, organise bands, rustle up some raffle prizes, sell tickets, and create as much anticipation on Twitter as possible! If you want to join the Tweegies (yes, you guessed it, that would be Glaswegian tweeters) to have a laugh and raise lots of money for charity, you should get yourself a ticket and come down to the Lansdowne Bar from 6.30 on Thursday.

    If you're on Twitter, follow @Gtwestival for all the news! See you there!

    By Kate Wooding
    Published: 22 March 2010
    0 Comments

  • Random, Random, Random

    Random, Random, Random

    Like a lot of people we listen to music on Spotify and recently we've been subjected to the exact same advert approximately 15 times a day.


    The advert in question is from the Scottish Government to promote safer driving on country roads, the advert begins by playing various short clips of music before a voiceover begins: "My tunes are always on shuffle..." It then goes on to compare the randomness of the "tunes" with what a driver might encounter on a country road such as a deer, tractor etc before going on to say  "it's totally random!" Unsurprisingly this has been more than a little wearing, despite highlighting a serious issue, the word "random" had become a byword for chronic irritation. Until today!

    By "random" I stumbled on to this – a site with nothing but "random" photos with absolutely no information about them. A lot of the pictures are family snaps, many of them not very well taken, but as a whole, the site features an amazing selection of weird and wonderful photos from all over the world.

    For best results click on the "random" button at the bottom of the page and don't blame me if you get slightly addicted.

    P.S the advert came on twice while I was typing this!

    By Chris Reilly
    Published: 19 March 2010
    2 Comments

  • That's showbiz...

    That's showbiz...

    Oscar here, the tictoc office dog.

    A penpal from my holiday kennels forwarded me on this fantastic ad for Pedigree dogs biscuits.  He had auditioned but was pipped to the post by the smiling bulldog, that's showbiz!
    Click here - Pedigree: Catch

    Enjoy...Oscar out

    By Oscar the Dog
    Published: 4 March 2010
    2 Comments

  • Sunrise over London

    Sunrise over London

    Woke up this morning and was stunned by the gorgeous sunrise so thought I'd take a quick snap with my phone and share it with you all! Below is the view taken last night - how many tourist attractions can you spot or can you guess where the pic was taken?? Answers on a postcard please (or via the comments facility below!!)

    London View

    By David McGilvray
    Published: 2 March 2010
    5 Comments

  • I just haven't met you yet

    I just haven't met you yet

    Who's your secret crush...

    Well one tictocer's isn't so secret, twilight's Edward Cullen, who we were lucky enough to have a 'visit' from this week much to the delight of Lucy!

    To get the ball rolling, a certain tictocer in New Biz has a secret crush on Martin O'Neil and mine, well that would be telling!

    Who's your secret crush, we promise not to tell anyone.

    By Fiona Dorman
    Published: 19 February 2010
    7 Comments

  • Is it a bird...Is it a plane...

    Is it a bird...Is it a plane...

    ...No it's me with my new Superhero tote bag! 

    With great power comes great responsibility...and never a truer word has been said as the modern day superheroine must shop responsibly.

    On that note, I'm buying a lair next! - www.superherosupplies.com

    By Fiona Dorman
    Published: 9 February 2010
    1 Comment

  • Scary seagull flocks to the Buz Dev window!

    Scary seagull flocks to the Buz Dev window!

    So here we are, myself, Kate and Sarah, on a Monday morning getting stuck into the new business week when a huge (and they do seem very large when flying straight at your window!) seagull decided to drop in to say hello!!

    Quite a surreal moment up here in the 3rd floor office with a pretty teeny ledge!

    By Melanie Russell
    Published: 1 February 2010
    1 Comment

  • tictocing our way up the charts

    tictocing our way up the charts

    So, in case you hadn't noticed (you hadn't noticed?? I mean, don't you listen to the charts on a Sunday afternoon?!) tictoc has been making quite an appearance in the music charts lately.

    First (and yes, this was last year) Busy Signal climbed the dancehall charts with the single Tic Toc from the album Loaded.

    Then Emilio Rojas also had a hip hop hit (I might be using the term loosely) with his single Tic Toc.

    And Ke$ha got to number 4 in the UK charts with the single TiK ToK from her debut album Animal.

    I am telling you, we are down with the kids!

    Anyone else know of songs with tictoc in the title or lyrics??

    By Kate Wooding
    Published: 21 January 2010
    9 Comments

  • Stroke of genius or mad man gone too far?

    Stroke of genius or mad man gone too far?

    Came across this delightful (?!) piece of craftsmanship on the internet a while ago and I'm still undecided whether this is genius or insane. So I thought I would post and let y'all decide. If you use 1 of the links below you can find out how to make your own or see what else the maniacs at the Steampunk workshop have been getting up to.

    How to make your own Victorian PC

    Steampunk Workshop

    By Paul Daly
    Published: 18 January 2010
    1 Comment

  • Up on the roof

    Up on the roof

    You may already have heard that our brand new London office boasts fantastic meeting rooms, and some great green credentials like a wormery, herb garden, and recycling scheme. We're also pretty excited about the roof top garden, complete with outdoor sofas.

    Sure, it looks a bit grey, and wintery now, but we're looking forward to lots of meetings outside come summer. Who's up for a barbie?

    By Jo Kerr
    Published: 18 January 2010
    0 Comments

  • Foldable snowflake

    Foldable snowflake

    Always on the lookout for new inspiring ideas I came across this work by 'Sanchtv'. It's a foldable fractal structure made from a single piece of material using a computer controlled laser cutting process. I imagine it would be pretty fiddly to assemble, but what a fantastic Christmas decoration it would make!

    By Tom Beddard
    Published: 18 December 2009
    0 Comments

  • tictoc Family Fun Day??

    tictoc Family Fun Day??

    Kate sent me a link to this place recently which I'm very excited about (for my one year old obviously!!) - Diggerland. We could take all the tictoc children (most of whom are boys!) on an excursion to learn about all aspects of the construction trade, drive tractors and the adults could take part in some JCB racing! Coool!

    By Melanie Russell
    Published: 15 December 2009
    4 Comments

  • Get behind this thing

    Get behind this thing

    Very few of you will remember (since it didn't work) when I tried to single handedly over throw the unstoppable force of pure evil that is Simon Cowell and his chart monkey of the moment. Via the power of this blog I tried to get as many people as possible to buy alternative versions of Hallelujah which was at the time due to be murdered by Alexander Burke or whatever her name was. The campaign had limited success although I like to pretend that Jeff Buckleys version reaching number 2 was partly down to me.

    It seems my idea has been copied this year although it's been done a lot better with national press and radio coverage of the campaign. We all need to get behind this (even if you already or don't really want to own Killing in the Name of by Rage Against The Machine). Personally I think it will make a great Christmas song, we'll be singing it round the tree at my place.

    See here for more details
    http://www.facebook.com/group.php?v=wall&ref=nf&gid=2228594104 

    By Paul Mowat
    Published: 9 December 2009
    3 Comments