Online shoppers seek more information
01 Jun 2007
A recent poll by Harris Interactive that surveyed 2,873 US adults found that 44% of consumers had abandoned their shopping cart because they couldn’t find the answers to questions about the purchase or the product they wanted. It also went on to state that 68% of consumers said they were compelled to browse a website after receiving an email from a retailer. Download the Harris Interactive Online Poll report (pdf).
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