UK online ad spend predicted to rise 25% to top £2.5bn in 07

This year will see UK online ad revenues surpass £2.5bn, according to the latest forecast by Opera Media.

The healthy state of the industry will reportedly continue, with predictions of online revenues increasing by 25% during 2007. This rise will see online, which stood at 12.3% of the total advertising market in 2006, account for 15% in 2007.

Within online advertising, search is continuing to make massive gains. It now accounts for 58% of the UK's total online spend.

Google continues to be the main driver behind search, with an 80% share of the search market. Its nearest competitor is Yahoo! with 8%.

The mobile ad sector has potential to generate further revenue, with 54% of mobile owners accessing the internet every week via their phone.

(Source: NMA magazine)