Search engine optimisation is an important marketing factor for your website, in order to be found online, your website needs to be optimised to search engines best practice standards. Without visibility your website will struggle to perform against thousands of online competitors.
The latest changes to the algorithm are indicating that search engines are now focussed on fresher content and sites that constantly evolve content will have a more prominent place within search engine results. Over the course of 2011 we are likely to see that the websites that carry older based content are more likely to suffer from drops in rankings, therefore adopting a fresh content strategy as part of your overall SEO strategy will impact positively on your website.
As per of our overall SEO strategy we are looking to implement search engine optimisation audits that evaluate the level of optimisation required for you website.
The SEO audit is a fixed price approach to search engine optimisation; delivering an industry leading and business focused solution which is designed to ensure that your website is fully optimised for all of the major search engines including all SEO parameters.
The SEO audit from tictoc will include the following key SEO areas:
Before we can focus on the on-page elements and external SEO, we need to focus on how a website has been technically structured. This would cover such issues as site architecture, navigation, accessibility issues, meta tags, HTML/CSS templates, programming languages, robots.txt protocol suggestions, and off-page issues such as redirects and XML options.
Once we have created a solid technical SEO structure, the next focus will be on Internal SEO. Internal SEO includes, identifying keyword targets, keyword placement, page title and heading tag creation. Internal SEO also focuses on internal linking structures and how we promote content within our website.
Our SEO Audit document will give a full breakdown of current optimisation issues and top level fixes to solve the problem. This document will allow you to approach web masters and request updates and changes to your website in order to improve performance.