This is where Search Engine Optimisation (SEO) comes in to play. SEO is the process of improving visibility of a website or a web page within search engines such as Google. By improving visibility you will see increases in traffic, and traffic increases can lead to increases in sales and lead conversions.
At tictoc we value conversions and these can come in many forms such as sales, leads, enquiries and sign-up. We work with our clients to establish key goals for conversions and create our strategies around those requirements. Our SEO strategy is broken down into three areas:
You can't build a house on a shaky foundation and its the same with websites. To perform well in search engines, the structure of a website is just as important as the content or the links you drive back. At tictoc we provide full analysis and recommendations on the website structure and where improvements can be made.
Search engines were built to target content and keywords and even after all these years, content is still king. We will work with you and your marketing team on identifying new keywords for the website, analysing keyword gaps, optimising content and pretty much anything that you see on the screen, including recommendations on internal linking and navigations areas of the website.
Search engines love links and at tictoc we will devise a strategy for you to capture those links. Links are the measure of how much your website and your content is trusted online. Our linking strategies focus on existing linking portfolio and offer guidance on how to acquire not just links, but quality links which will add value. With search engines, quality links will out perform quantity.
As part of our service we offer full SEO Strategies as well as offering monthly levels of support for our clients. For more about our SEO Services please contact our Search Team or call us on 0141 564 2020.
SEO is a critical part of any digital marketing strategy, but there are additional options available for driving traffic to your website, these include; Analytics, Pay-per-click, Email Marketing, Social Media, Digital Training and Digital Integration.