Planning & Strategy
The initial stage of any website marketing project is a one-off consultancy whereby we explore and define the following:
1. Goal setting
As with all marketing activities it's essential that realistic goals are set for an SEM campaign, this gives benchmarks which can be measured and reviewed allowing for ongoing improvements
2. Key phrase analysis and selection
Key-phrases and words form a core component in the success of a website marketing strategy, working with you to identify the most relevant and effective words will enable your site to connect with potential users as they search for related content.
Almost half of website users input phrases containing 3 words or more
Source eConsultancy
3. Website review
We review your website and supply a rating for accessibility, usability, content, and coding, the results enable us to conclude if anything needs improving as part of the website marketing strategy.
4. Review of current performance
Research of your sites performance allows us to understand and evaluate the efficiency of any current site marketing activity in place or previously implemented.
5. Competitor analysis
Analysing your competitors will clarify what your competing against for the coveted first page on Google. Those competing for keyphrases won't necessarily be your traditional offline competitors and may include blogs and social network sites.
6. Search Engine Marketing strategy development
At this stage we define individual website marketing strategies to deliver the best results.
Continue to organic search and search engine optimisation (SEO).